Top 10 Social Media Networks | Most Popular Social Media Networks 2020
The five most popular social networks in the world have not
changed in recent years. Three of them - Youtube, Facebook, Instagram -
are well known in Russia. Two Chinese social networks supplement the list
of leaders. They did not spread influence in Europe and the USA, but
became leaders due to the number of active users from Asian countries.
changed in recent years. Three of them - Youtube, Facebook, Instagram -
are well known in Russia. Two Chinese social networks supplement the list
of leaders. They did not spread influence in Europe and the USA, but
became leaders due to the number of active users from Asian countries.
The dynamics of the development of social networks 2020
A
very revealing video about which networks and what kind of content are becoming
more popular.
very revealing video about which networks and what kind of content are becoming
more popular.
Each social network differs in the contingent of users, the nature
of the content, the specifics of working with rationality. Different
target audiences require a different approach, so the differences between
social networks are needed when planning promotion.
of the content, the specifics of working with rationality. Different
target audiences require a different approach, so the differences between
social networks are needed when planning promotion.
The main thing
is live users
When
comparing social networks with each other, it makes sense to consider only
active users, and not the number of created accounts. In most social
networks, the process of creating additional accounts is as complicated as
possible - a binding is established with the phone number, mail, accounts in
other social networks. Owners of pages that are not logged in every day
are invited to protect data using additional bindings at the next call.
comparing social networks with each other, it makes sense to consider only
active users, and not the number of created accounts. In most social
networks, the process of creating additional accounts is as complicated as
possible - a binding is established with the phone number, mail, accounts in
other social networks. Owners of pages that are not logged in every day
are invited to protect data using additional bindings at the next call.
Maintaining
business accounts in social networks and a separate budget under SMM are
becoming the norm for large companies. The most popular social networks
have additional functionality for registering and maintaining business
accounts, and also offer the use of integrated analytics systems for
attendance, activity, and the effectiveness of promotions.
business accounts in social networks and a separate budget under SMM are
becoming the norm for large companies. The most popular social networks
have additional functionality for registering and maintaining business
accounts, and also offer the use of integrated analytics systems for
attendance, activity, and the effectiveness of promotions.
The mostpopular social networks in the world
According
to a study by the analyst company Statista, the most popular social networks in
the world, ranked by the number of active users (in millions), as of October
2019:
to a study by the analyst company Statista, the most popular social networks in
the world, ranked by the number of active users (in millions), as of October
2019:
The
largest social networks in China, Qzone, QQ and the WeChat messenger, have
attracted more than 570 million users from the Asia-Pacific region. Instagram
and Twitter are mostly popular in Europe and the USA. Oddly enough, in
terms of activity in social networks, Europe is still behind even Russia,
therefore, European social networks are not visible in the top 10.
largest social networks in China, Qzone, QQ and the WeChat messenger, have
attracted more than 570 million users from the Asia-Pacific region. Instagram
and Twitter are mostly popular in Europe and the USA. Oddly enough, in
terms of activity in social networks, Europe is still behind even Russia,
therefore, European social networks are not visible in the top 10.
Socialnetworks: a list of popular in Russia
Medialogy
conducted a study on the mention of platforms in social networks in August
2019. The Russian-language segment of social media was considered
(Twitter, VKontakte, Odnoklassniki, Facebook, Instagram, Youtube, LiveJournal,
forums and blogs). Data without self-citation was taken into account.
YouTube is the leader by mentioning - 24.7 million messages, followed by Instagram
- 13 million and VKontakte - 8.2 million.
conducted a study on the mention of platforms in social networks in August
2019. The Russian-language segment of social media was considered
(Twitter, VKontakte, Odnoklassniki, Facebook, Instagram, Youtube, LiveJournal,
forums and blogs). Data without self-citation was taken into account.
YouTube is the leader by mentioning - 24.7 million messages, followed by Instagram
- 13 million and VKontakte - 8.2 million.
Snapchat
ranked 11th and 12th — 0.4 million mentions, and My World — 0.2 million,
respectively.
Earlier, Mediascope conducted a study on the audience of platforms; VKontakte
with 37.9 million people, Instagram with 30.6 million and Odnoklassniki with
23.1 million were leaders in terms of the number of monthly users.
Despite the fact that Snapchat is in the eleventh place by reference, it became
the fifth according to the audience of the social network in Russia for the
first half of 2019, follows from the data of Mediascope.
ranked 11th and 12th — 0.4 million mentions, and My World — 0.2 million,
respectively.
Earlier, Mediascope conducted a study on the audience of platforms; VKontakte
with 37.9 million people, Instagram with 30.6 million and Odnoklassniki with
23.1 million were leaders in terms of the number of monthly users.
Despite the fact that Snapchat is in the eleventh place by reference, it became
the fifth according to the audience of the social network in Russia for the
first half of 2019, follows from the data of Mediascope.
What aresocial networks
The
list of popular social networks is headed by platforms for content that is
easily accessible to the user: photos, videos, something that does not need to
be read for a long time. If you are promoting a brand in a specific social
network, the content must be strictly adapted to the requirements of the
audience. Do not try to promote text content on Twitter or Instagram:
users of these platforms are used to receiving visual material equipped with
only a small text component. Few people delve into comments under posts
for a long time, the main emphasis should be on visualization, conciseness.
list of popular social networks is headed by platforms for content that is
easily accessible to the user: photos, videos, something that does not need to
be read for a long time. If you are promoting a brand in a specific social
network, the content must be strictly adapted to the requirements of the
audience. Do not try to promote text content on Twitter or Instagram:
users of these platforms are used to receiving visual material equipped with
only a small text component. Few people delve into comments under posts
for a long time, the main emphasis should be on visualization, conciseness.
Facebook
promotion allows variations with content. The platform is imprisoned for
content of different plan: short messages, photos with captions there are side
by side with decorated longreads of a specific topic. There are many communities
and opportunities to discuss things with like-minded people .;
promotion allows variations with content. The platform is imprisoned for
content of different plan: short messages, photos with captions there are side
by side with decorated longreads of a specific topic. There are many communities
and opportunities to discuss things with like-minded people .;
Social
networks for business promotion: what makes you make purchases?
Sprout
Social Agency, which has been studying American and world social networks since
2010, has published a diagram that shows that it brings users closer to
performing conversion actions on social networks.
Social Agency, which has been studying American and world social networks since
2010, has published a diagram that shows that it brings users closer to
performing conversion actions on social networks.
- Most users note
that a specialist’s quick response is their priority; - Half of social
media brand followers respond positively to promotions; - A little more
than 40% expect to see useful information on the company page; - 27% of users
will want to make a purchase if they show them the “remaining behind the
scenes”.
Half of the users surveyed are threatened to unsubscribe from the
page immediately, and 27% plan to mark the brand as spam and block if annoying
/ negative / uninteresting information appears in the public. Reaching an
audience and attracting new potential customers require interesting and useful
content that will resonate with the target audience. When choosing
materials and design publications will have to weed out a lot of unnecessary.
page immediately, and 27% plan to mark the brand as spam and block if annoying
/ negative / uninteresting information appears in the public. Reaching an
audience and attracting new potential customers require interesting and useful
content that will resonate with the target audience. When choosing
materials and design publications will have to weed out a lot of unnecessary.
How to promote
a business in social networks - useful tips for SMM
Social
networks are not only a place for people to communicate, but also a platform
for working with potential customers, prompt responses and campaigns to attract
the target audience. If you decide to promote your business or product on
social networks, remember the basic principles:
networks are not only a place for people to communicate, but also a platform
for working with potential customers, prompt responses and campaigns to attract
the target audience. If you decide to promote your business or product on
social networks, remember the basic principles:
- Better good
promotion in one social network than bad in several; - The social
network selected for promotion should correspond to the specifics of the
brand: it is better to present cosmetics and perfumery through social
networks of visual content; - Content should
be consistent with both social networks and brand; - For some social
networks, interaction with the audience is critical, and this is the
additional cost of developing stocks, contests, which must be taken into
account when making an estimate; - Promotion in
some social networks has a beneficial effect on promotion in search
engines, this is especially true if the social network platform and search
engine belong to the same company. For more details regarding Most popular instant messengers just visit this Youtube channel.
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